The Athlete Shop
Back, Train Her Like a Girl
THLG Gear
Train Her Like a Girl Hoodie
Oversized fit, pigment-dye. BVSA crest on the front, Train Her Like a Girl across the back. Vintage black, grey, or light pink. Runs small, we recommend ordering one size up.
Preorder, ships when stock arrives
White Print
THLG Gear
Train Her Like a Girl Camo Hoodie
All over camo print, oversized fit. Train Her Like a Girl across the back in white, blue, red, or pink. Runs small, we recommend ordering one size up.
Preorder, ships when stock arrives
Back, Train Her Like a Girl
THLG Gear
Train Her Like a Girl Youth Hoodie
Youth sizes. Soft fleece, regular fit. BVSA crest on the front, Train Her Like a Girl across the back. Black, grey, or light pink. Runs small, we recommend ordering one size up.
Preorder, ships when stock arrives
Back, Mind · Body · Fútbol
BVSA Gear
BVSA Youth Training Top
Youth athletic fit in black, lightweight and breathable. Mind · Body · Fútbol on the back: mind of a stoic, body of an athlete, heart of a warrior. Youth sizes XS to XL, runs small, we recommend ordering one size up.
New drop, limited quantity
Black
BVSA Gear
Mindful Mind Trucker Hat
Structured five-panel trucker with a breathable mesh back and the BVSA mindful-mind logo on the front. One size fits most, adjustable snapback. Black, tan, white, light turquoise, or light pink.
New drop
Guides & Courses
Go deeper with a guide or course
Instant PDF downloads you can keep and print, built to take you further than the free lessons.
Cycle Smart
The complete cycle playbook. How to train, fuel, spend your energy, and take care of yourself in every phase, with the fueling formula, sample weeks, and a tracking log.
Fuel Like a Girl
The female athlete's fueling guide. Build your plate by hand, fuel your training load, time it with your circadian rhythm, and eat for real recovery.
Master Your Mind
A 6-part mental training workbook for athletes in any sport: Foundation, Fearlessness, Relentlessness, Passion, Obsessiveness, and Resilience. Includes 34 affirmation cards and a free bonus game day tool.
Free Downloads
No checkout, just download
Free printable guides and prompts, yours anytime, no email required.
Mental Performance Journal Prompts
Reflection questions on your relationship to self, success, challenges, others, and performance.
Download →Free · PDFBreak the Loop
A field guide to catching a mistake before it costs you the next five, plus your 60 second reset.
Download →Free · PDFFuel Like a Girl, Mini Guide
The free printable formula: track your season, know your load, build your plate.
Download →Free · PDFThe Champion Within
Affirmations and a Success Statement to read alongside the 30 Day Reset Challenge.
Download →Free · PDFCycle Syncing Mini Guide
A short guide to training and fueling with your cycle, not against it.
Download →Coach Bella's Herbals
The Athlete's Apothecary
Plants. Play. Heal. Natural recovery support, made in small batches with a whole lot of love.
Coach Bella's Herbals
Magnesium Recovery Spray
Topical magnesium for sore muscles and wind-down routines. Simple ingredients, made in small batches, care over masking symptoms.
Clean & Natural Living
Clean products, curated and trusted
A curated space for clean, natural living. Coach Bella's Herbals made by hand, alongside the clean tools and products she personally uses and trusts, from recovery and minerals to natural wellness.